Emily grew up on a cattle station in rural New South Wales and spent 10 years working in grassroots community development in Outback Australia. As a specialist in rural and remote communities, she lived in tiny remote townships scattered across NSW and Queensland, with populations ranging from 30-4000 people.
She first came to India in 2007 to lead a team of Australian volunteers. Doing community development work in a village on the outskirts of Ooty, Tamil Nadu, she lived with a local family and worked on a variety of projects at the local school, with village youth and women. She soon fell in love with India and decided to make it her home.
It was during this time that the concept of Innovaid first took shape. Having met a celebrity talent manager in Sydney prior to her move to Ooty, who outlined the need for guidance and advice for a high profile TV actress in undertaking her philanthropy in a developing country, the idea of Innovaid began to take shape. Encouraged and supported by a young entrepreneur from Coimbatore, Emily made the commitment to move to Mumbai and start her own advisory business in this space.
With an initial focus on Bollywood and cricket, Innovaid Advisory Services Pvt Ltd was registered in May 2009 as a private limited company to help celebrities make a significant impact with their philanthropy and to provide people with a simple and trustworthy mechanism to invest in social projects. In these early days, high profile clients such as the Rajasthan Royals, Steve Waugh and Rahul Bose, giving Emily the faith that the service was indeed needed.
With corporate social responsibility emerging as a sophisticated tool to help companies become more sustainable, Innovaid extended its reach into this area to support companies in managing their foundations and devising and implementing holistic CSR strategy. With the advent of the New Companies Act, Innovaid's portfolio of CSR services is today sought after by many medium and large enterprises in helping them to set up Foundations and strategise their CSR.
Today, Innovaid has worked with the biggest names in film, sport and industry, including Shah Rukh Khan, Priyanka Chopra, Sachin Tendulkar, Brett Lee and Steve Waugh, along with Bajaj Auto, Shaadi.com, Tata AIG, Birla Ultratech, Muthoot Pappachan Group and Mahindra Swaraj.
Having pioneered philanthropy and CSR advisory services here in India, Innovaid is the premier consulting firm in this space - delivering a holistic range of services in this sphere to assist clients to professionalise, take a strategic approach and maximise their impact on social issues in India.